Real Results from applying a fresh perspective
We prefer not to share client names to protect confidentiality, but the numbers speak for themselves. Here's what happens when you bring an expert peer reviewer into the mix.
35% CPA reduction
National E-commerce Brand
The Challenge
We don’t share client names to protect confidentiality, but the numbers speak for themselves. Here’s what happens when you bring an expert peer reviewer into the mix.
Our solution
Our Account Structure Review uncovered severe cannibalization between Standard Shopping and PMax campaigns. We provided a blueprint to consolidate account structure and rely heavily on feed optimization rather than granular negative keyword structures.
The Outcome
Implemented by their existing agency over 4 weeks, resulting in a 35% reduction in blended CPA and their most profitable Q4 to date.
28% Quality Score Boost
B2B SaaS Scale-up
The Challenge
The in-house team was struggling with soaring CPCs in a highly competitive niche. They assumed competitors simply had larger budgets.
Our solution
A Performance Review revealed fundamental mismatches between ad intent, keyword groupings, and landing page experiences. We mapped out an exact restructuring plan.
The Outcome
Average Quality Score across top 50 spending keywords increased from 4.2 to 7.1, dropping CPCs by 22% while maintaining absolute top impression share.
42% CTR Uplift
Mid-sized Performance Agency
The Challenge
The agency needed an external sanity check for their largest retail client to prove they were leaving no stone unturned in Meta Ads.
Our solution
Our Creative Review analyzed 150+ live ad variants. We identified a severe lack of format diversity and messaging fatigue, providing a rigid creative testing matrix for the next 90 days.
The Outcome
The new creative formats delivered a 42% lift in CTR, and the agency retained the client contract for another year using our report as validation of their proactive approach.
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